Ratings for the National Football League continued to decline during week four, with The Associated Press citing “a steady decline” as producing “the smallest audience of the year.”
Looks like the boycott is working …
According to Nielsen, the average NFL telecast during week four drew 14.2 million viewers – which was down 4 percent from 14.8 million viewers the previous week. Meanwhile, Monday night’s matchup between the Kansas City Chiefs and the Washington Redskins drew only 11.9 million viewers – down 13 percent from a week ago.
And bear in mind … these ratings are all down from last year, which saw an across-the-board eight percent decrease in viewership.
Driving the decline? Duh …
Fans are furious because NFL players following the lead of former San Francisco 49ers quarterback Colin Kaepernick are still refusing to stand for the national anthem. Of course a contingent of fans led by #BlackLivesMatter leaders are also boycotting the NFL because Kaepernick has yet to be signed by a new team, which they believe is discriminatory.